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Top 4 Online Marketing Tactics On A Shoestring

They say all publicity is good publicity, but frankly, it’s easier to use the internet for exposure, rather than resorting to a serious faux pas to get your name recognized. Online marketing has become big fry, and any company worth their salt is taking full advantage. While you could pay thousands, if not millions out in consultancy fees in order to fully harness the power of the internet, you could also just give these top four online marketing hacks a go, and save yourself a whole load of cash.

Get endorsed

Send product samples out to your local celebrities, give them a call, and let them know why. Once you’ve given them a few days to enjoy your sample, give them a call back and ask for honest feedback, et voila, you have an endorsement from a local celebrity. This can be used on packaging, your website, and any future advertising. It’s free, except for the cost of the sample and the few seconds of phone call, and it can add some pretty serious legitimacy to your brand image.

Create a LinkedIn group

LinkedIn is a site often overlooked by social media wizards, but it’s something completely worth getting your teeth stuck into. Setting up a group is free, but the bonus is that it sets you up as a bit of an expert in your industry. Invite everyone from your line of work to the group, and fill it chock full of free advice and resources that people can take full advantage of. Yes, it’s a bit time consuming, but if done well it can direct so much traffic to your site, and consequently see an increase in sales.

Make social media essential

Social media just isn’t going away, and there isn’t a successful company in the Western world that doesn’t harness its power to some extent. Almost all business development jobs available will require the applicant to understand theories behind social media marketing – it’s just become completely universal. The best part is, though, that it can also be totally free if you want it to be. Business pages on Facebook and Twitter cost nothing, although you can pay for sponsored content if you’d prefer a wider reach. If you’re not making the most of social media, what are you waiting for?

Blog like crazy

Just like a LinkedIn group, blogging is also another way to set yourself up as an expert in your industry. While an active, fresh, relevant, and creative blog on your own site will help to drive traffic and increase search engine results, you can also offer your services to other bloggers. All you have to do is send the bloggers an email with a link to your page and a few ideas about what you could cover, and why it’s relevant to their readers, and all of a sudden, more people know your name.

Optimizing your online presence is the key to great marketing, and it doesn’t have to cost you a penny.




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