Common Email Marketing Problems And How To Fight Them

There are a number of common email marketing issues that marketers encounter all the time, but you will be happy to know that they can be easily counteracted with the right methods. In order to avoid these pitfalls and get the most out of your e-mail marketing campaign, read on and you will learn more about the following tips that can help you make those problems a thing of the past!

1. Inability To Obtain New Subscribers

This is one of the main challenges that companies face in the modern business climate and it can be tough to get an e-mail marketing campaign off the ground when you do not have enough subscribers to converse with. To overcome difficulties of this nature, it is imperative for a company to thoroughly outline their benefits to the consumer. Place yourself in the shoes of the customer and answer the questions that are most relevant to their concerns.


2. Boosting Open Rates

Once you’ve acquired an active base of subscribers who are willing to hear what you have to say, the next step is crafting e-mails that they are actually going to open. This problem is simple enough to deal with and the solution is to create better subject lines. If a subject line looks spam like or non informative, the recipient will either send you to the trash can or unsubscribe entirely. Create a subject line that seizes their attention and provides informational value!

3. Ensuring That E-mails Are Delivered

A great e-mail means very little if it is not read by the intended client. Bypassing the spam filter is one of the toughest aspects of an e-mail marketing campaign and companies that are not well versed in the proper sending methods will always be stymied. Be sure to learn the spam words for your industry and keep them out of your correspondences. Words like “cash” and “cheap” also trigger spam sensors, so take a moment to look your subject line over before you potentially make a mistake.

4. Subscriber Retention

While most e-mail marketing campaigns have the right amount of focus on the aspect of gaining subscribers, many companies fall victim to the common problem of not being able to keep them. So how can a business stem the inevitable tide of lost subscribers? By remaining relevant to their audience and providing useful information. Segmenting your e-mail list and tailoring content to different audience is crucial. Making use of an email list cleaner can help you eliminate this issue so make sure you check out

5. Deceased Click Through Rates

Even when readers open your e-mails, they are not guaranteed to finish reading them and they may not bother to click the links inside. Send out re-engagement e-mails once in a while to make sure that your subscribers are still interested in your messages. However, don’t send e-mails too frequently and don’t inundate your audience with unwanted content.