pexels-photo-29737 (1)

Video Content is Now King

More and more companies are realizing just how valuable video conferencing is to their operations. Better communication with clients and employees, improved engagement and higher productivity are just a few of the benefits users can expect. That’s not even mentioning the huge cost-savings on travel expenses and travel-associated charges companies get out of it. If you’re still thinking it over, wondering if switching to video conferencing is a smart move for your business, here are the best reasons that say “yes, you should:”

Instant Use

With cloud-based solutions, you can instantly use the software to connect to everyone on the team or to your clients. Unlike other video conferencing services that take a while—you’ll have to outfit a room with projectors, cameras and a screen first, for starters—these can be deployed right away, says The Olive Press. That means less down times. The sooner you have it installed, the sooner your teams can learn how to use it. That helps cut back on the productivity lag.


No Hardware

Cloud-based solutions don’t require the use of any hardware that needs to be managed. As a result, you won’t have to spend on expensive hardware upgrades nor would you require the services of an IT team just to keep an eye on things and make sure your hardware is working without any problems.

Less Hassles

Gone are the days when video conferencing felt as difficult as preparing for a rocket launch to the moon. Remember those days when you had to have an IT personnel standing by in case the screen blanked out, the phone wouldn’t work and your connection refused to reset? Video conferencing solutions these days are much more streamlined, simple and easier to use, allowing you to say goodbye to all those problems.


With secured video meetings through BlueJeans, you won’t have to worry about sensitive information leaking out or being hacked out of your video meetings. The online meetings happen in a secure environment so you have peace of mind, knowing that the details of your conversations, especially since many of these involve your business, are safe and protected. The last thing you want are competitors finding your private information out.

As system usage becomes more widespread, that points to one thing: a growing market for video meetings. E-Justice Europa even reports how evidence can now be accepted or presented through video meetings. That’s just one example of how the world has changed and how integral video conferencing tools and technology have now become.

Finding One 

There are plenty of options out there so finding one isn’t a problem. Finding one that suits your business and team, though, that’s the question. Here’s how to help you along:

  • Type of system. Do you want a no-frills setup or one with the bells and whistles? Decide on whether you want slews of features or if you’re happy with a system that allows you to do video calls.
  • Ease of use. Be careful not to pick a video solution that’s too complex. If it’s slowing your team down and forcing them to work longer, you’ll want to ditch that solution for a better one. The right system should make it easier for your team to do their work faster—contact each other, collaborate on projects or discuss problems and issues.
  • Group size. How many are you in the team? Some conferencing services work for 9 people or less, others can go for more. On the other hand, there are other packages that allow for as much as 100 people on a single call. If you have plans to expand your market reach with webcasts, that’s the kind of service you should be looking for.
  • Network capacity. Before you choose a system, be sure your network capacity can fully support the bandwidth needed for it. Otherwise, you’d end up with a system that’s bogged down by poor internet connection. That’s going to make it harder for your staff to use the program. Fix the internet problem first. That way, you have a better gauge on what solutions work and which ones sucked because they really sucked—and not because you had slow internet that compromised the software in the first place.
  • Cloud or hybrid. There are a number of video conferencing solutions so if your organization isn’t ready to move into cloud-based systems right away, no worries. Hybrid systems can be equally effective and could give you the flexibility you need so you won’t have to get rid of all your existing systems. So long as they’re compatible with your cloud-based software, you can build a communication infrastructure that works for your business.


As more companies rely on video conferencing and produce video and livestreaming content, it’s obvious that wherever the current market is headed, it’s bound to be tied heavily with video. That bodes well for companies that have taken the plunge and made video technology a part of their infrastructure. Given current statistics, it’s safe to say video content is now king.